Buttercup Books
Buttercup Books was created to be 'just perfect'. The overall site build was carried out incrementally, as the shop turnover justified the investment, over a period of 12 months starting in 2005.
The Importance of good SEO
Regular analysis of traffic patterns and search engine effectiveness quickly led to high search rankings without resorting to any paid advertising. Within 2 months Buttercup Books ranked alongside Amazon.co.uk on the first page of Google's results when searching for their stock items. With plenty of fresh new content and products from the website's owners still enjoys a #1 Google ranking for the search term 'childrens books toys'. This kind of success is testament to the importance of building a website with SEO in mind rather than the somewhat misguided assumption that good SEO practice can simply be 'bolted on' afterwards.
eCommerce Engine
This site uses VPASP with the Plus Pac which delivers full stock control, enhanced order management and a fine degree of control over each page template. Buttercup Books uses the Paypal IPN for fully integrated payments using an account shared by their eBay shop. Bespoke VPASP customisation ensures that the site always looks fresh with widgets such as randomly changing images for each of the categories on the front page.
